Black & Veatch is a global engineering, consulting, and construction company that provides critical infrastructure services in various industries, including energy, water, and telecommunications. The Indian Ministry of Environment, Forest, and Climate change revised the air emission and water consumption standards for the coal-based thermal power sector in compliance with the 2015 Paris Agreement, but there was little industry awareness of what the norms had been and what changes would be required.

Black & Veatch recognized an emerging opportunity to increase awareness and position itself as a market leader and partner company, whose tailor-made solutions assist organizations in complying with approved quality curriculum standards. Black & Veatch engaged Gutenberg to leverage this opportunity to position the company as an energy industry thought leader and generate leads about its services.