Explore the top trends and tactics shaping the future of Public Relations in 2024. Understand how to stay agile and relevant in a constantly evolving media environment. From the rise of TikTok to the dominance of voice search, find out how PR professionals can thrive by embracing change and authenticity.
Decoding the Future of Public Relations: How to Adapt and Win in 2024 Read More »
Discover the significance of this year’s International Women’s Day theme, “Invest in Women: Accelerate Progress,” as more than just a slogan, but a rallying cry for a brighter, more innovative, and thriving world.
Invest in Women: The Real Blockbuster for Progress Read More »
Has the world gone mad about “fake news”? How can your brand survive and address this “post-truth” world? Where do you start? Neil Ashurst from Gutenberg explains.
Riding the fake news wave Read More »
Marvel has successfully managed to captivate audiences across generations, geographies and fandoms for decades. Recently, Avengers: Endgame even grossed $1.4 billion worldwide within a week of its rel
5 lessons for Marketers from Marvel’s Avengers Read More »
In a world where audio is increasingly gaining popularity over other mediums of communication, how your brand sounds will be how consumers perceive it. A recent study by Visa found that 81 percent of
Audio Branding: Why You Need A Sonic Brand Identity Read More »
While most corporate communications leaders move from agencies to corporate organizations, Radha Radhakrishnan made a reverse transition. Find out about her journey that brought her to head India oper
My journey from corporate marketing to PR, digital, and beyond Read More »
Is the marketing communications industry increasingly asking the wrong questions—in both good and bad ways? Neil Ashurst answers this seemingly contradictory question.
An industry asking the wrong questions Read More »
Integrated campaigns: They’re the pinnacle of our industry, the bullseye we all aim for, and regardless of whichever marketing sector you are in, annual award events say they are looking for and rewar
Reaching the pinnacle of integrated campaigns – don’t forget the most obvious part Read More »
“Blockchain” is a powerful buzzword in 2019 in the banking and tech worlds. And for those on the outside, a rather intimidating one.
The Influence of Blockchain on PR Read More »
Digital advertising has already overtaken traditional methods around the world. It allows advertisers to communicate with larger audiences, target specific demographic segments,
The Cardinal Rules of Digital AdTech in Politics Read More »
Quick Response (QR) codes are a two-dimensional version of bar codes that can be read by smartphones. Since their introduction in 1994, QR codes have gained much popularity across industries.
The Relevance of QR Codes Today Read More »
Not too long ago, product reputations were cast in stone. So, whether it was a preference among families with children for Happy Meals at McDonalds, or for officegoers to pick a sturdy Nokia phone
Leveraging the Worlds Global Hub to Tell Personalized Brand Stories Read More »
In a space overrun by “disruptors” and flash-in-the-pan trends, building tomorrow’s brands requires a strong, holistic vision and laser-focus attention to detail. From New York City to London to Mumbai, we’re here to give you just that. Meet Gutenberg.
Contact our marketing team for any media related query:
[email protected]
