Award-winning PR campaign for ‘Bharat Yatra’ against child abuse in India spurs anti-trafficking bill clearance and aids global ‘100 million for 100 million’ campaign.
Challenge #1: Creating awareness about Bharat Yatra
Challenge #2: Building momentum about the on-going yatra
Challenge #3: Advocacy for children’s rights
Gutenberg made the Bharat Yatra a household topic, with over 4000 media stories, 100 on ground interviews, over 50 front page stories and 10+ prime time interviews reaching 500 million people. Resulting in the Union Cabinet passing an anti-trafficking bill with harsher punishments. The President and Parliamentarians joined the cause, with support from celebrities, conglomerates, and the judiciary.
The Yatra led to the global ‘100 million for 100 million’ campaign and won a PR Asia 2018 Gold for Public Affairs. Kailash Satyarthi Children’s Foundation was recognized as a leading crusader for children’s protection.