Strategic PR & Media Engagement elevates San Francisco International Airport’s Global Presence
Strategic PR & Media Engagement elevates San Francisco International Airport’s Global Presence
San Francisco International Airport (SFO), named the top large U.S. airport by the Wall Street Journal, seeks to strengthen its international presence, particularly in India, a rapidly growing source market. To lead the airport’s marketing communications, branding, and digital campaigns, SFO partnered with Gutenberg PR for a 5-year strategic marketing campaign.
SFO and the San Francisco Travel Association organized a sales mission to India in October 2023, to position San Francisco as the premier gateway to the U.S. West Coast.
Gutenberg strategized a comprehensive PR and media engagement, aimed at fostering SFO’s growth plan in India. Through strategic messaging, targeted media outreach, and integrated marketing initiatives, Gutenberg aimed to generate positive publicity for SFO, showcasing its commitment to delivering exceptional travel experiences.
Challenge #1: Limited Visibility in India
Gutenberg solution: Recognizing the importance of effective media engagement, Gutenberg devised a comprehensive strategy to organize impactful events in Mumbai. This included developing questions for industry panel discussions, arranging selective media meetings, and liaising with key stakeholders to ensure smooth execution. Additionally, Gutenberg facilitated one-on-one interviews between SFO representatives and targeted media outlets to maximize coverage and engagement.
Challenge #2: Securing High-quality Media Exposure
Gutenberg solution: To address the challenge of securing media engagement and coverage, Gutenberg developed tailored press statements, talking points, and media background documents for SFO representatives. Through proactive media outreach and relationship building, Gutenberg successfully secured one-on-one interviews with key media outlets, resulting in significant coverage and exposure for SFO’s initiatives and objectives.
Challenge #3: Maximizing Impact and Audience Reach
Gutenberg solution: To maximize impact and audience reach, Gutenberg focused on generating unique and compelling stories about SFO’s activities and achievements. Leveraging its extensive network and expertise, Gutenberg secured coverage in prominent media outlets, reaching an estimated audience of 250 million. Furthermore, Gutenberg followed up with journalists post-interview to provide additional supporting material and data points, ensuring sustained engagement and visibility for SFO.
Gutenberg’s comprehensive PR efforts yielded impressive results for San Francisco International Airport. Through strategic media engagement, Gutenberg facilitated 37 unique stories and a total of 49 pieces of coverage, reaching an estimated audience of 250 million. This extensive coverage helped elevate SFO’s global visibility and reinforce its position as a premier international gateway to the U.S. West Coast, further enhancing its reputation and fostering connections with key stakeholders and audiences worldwide.
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