BLOGS
Views and insights from the Gutenberg team.
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- PR
As traditional marketing strategies struggle to keep pace with the demands of modern PE firms, AI offers a transformative solution. AI-driven marketing can help private equity firms boost deal flow, enhance portfolio company performance, and, ultimately, improve margins in ways that were previously unimaginable.
- PR
Explore the top trends and tactics shaping the future of Public Relations in 2024. Understand how to stay agile and relevant in a constantly evolving media environment. From the rise of TikTok to the dominance of voice search, find out how PR professionals can thrive by embracing change and authenticity.
- Digital
Discover the significance of this year's International Women's Day theme, "Invest in Women: Accelerate Progress," as more than just a slogan, but a rallying cry for a brighter, more innovative, and thriving world.
- Digital
Has the world gone mad about “fake news”? How can your brand survive and address this “post-truth” world? Where do you start? Neil Ashurst from Gutenberg explains.
- Digital
Marvel has successfully managed to captivate audiences across generations, geographies and fandoms for decades. Recently, Avengers: Endgame even grossed $1.4 billion worldwide within a week of its rel
- Video
In a world where audio is increasingly gaining popularity over other mediums of communication, how your brand sounds will be how consumers perceive it. A recent study by Visa found that 81 percent of
