BRAND IDENTITY + POSITIONING
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Brand Management
In a world crowded with small and large businesses, a clearly defined corporate brand identity differentiates you in the marketplace. It resonates with who you are, reflects your unique value proposition, and helps you engage and connect with your audience.
At Gutenberg, we specialize in helping companies develop their brand identity, drawing on our extensive experience in brand management. Our team will work closely with you to tell your brand story and create a unique, impactful identity that accurately reflects your values and offerings. Whether you’re starting from scratch or rebranding your organization, we’re here to help you succeed.
Our Corporate Rebranding and Brand Management services will help you:
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Create an exclusive
corporate brand identity
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Define your mission,
values, and USP
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Identify your key
messages
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Connect authentically with
your target audience
LET US HELP YOU CREATE A UNIQUE IDENTITY FOR YOUR BRAND.
and Positioning
Every brand needs the right strategy to help it achieve its objectives. An impactful strategy takes a long-term view of your business and enables you to lay out the roadmap for your brand messaging and positioning.
Gutenberg understands the importance of adapting to a constantly changing marketplace and will work with you to create a customized approach that reaches each of your target audiences. Our goal is to help you maintain your brand identity while positioning you for success in the future. Let us help you create an impactful strategy that sets you apart and drives your business forward.
With our brand strategy, messaging, and positioning, you can:
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Lay out a roadmap
for the evolution of
your brand
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Define your primary
and secondary
brand messages
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Customize and target
your messaging to
audience groups
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Evolve brand
identity with the
changing market
PLAN HOW YOUR BRAND CAN SPEAK TO DIFFERENT AUDIENCE SEGMENTS.
An organization’s brand identity is documented in its brand manual, which lays out the principles for how this is to be used externally and internally. It explains how the world should experience your brand. It is both a compass and the foundation for expressing your brand identity.
At Gutenberg, we help you articulate and define your brand identity and messaging before creating a comprehensive brand manual that lays down the core principles of your approach. This ensures that your brand remains consistent over time and is communicated effectively to your target audience. Let us help you establish a strong brand identity with a comprehensive brand manual.
With a brand design manual, you can:
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Document the core
principle of your brand’s
visual identity
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State the preferred tone
of voice for brand
engagement
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Provide brand guidance
to internal and external
stakeholders
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Ensure the uniformity of
your brand and its
messaging across time
ESTABLISH A LASTING BRAND IDENTITY. SCHEDULE A CALL WITH US NOW.
Every organization’s brand identity is reflected in its marketing collaterals. This is the complete collection of media you use to present your brand to the world.
At Gutenberg, we help you define the right media to support your sales efforts, while ensuring that it aligns with your brand identity. Our team will guide you through the entire design and content creation process, resulting in marketing collateral that effectively engages with your target audience and accurately reflects your brand. From brochures to flyers, to presentations and more, let us help you create marketing collateral that elevates your brand and drives results.
With Gutenberg, you can:
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Identify marketing
collateral to drive sales
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Create unique
marketing collateral
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Resonate your brand identity
across your collateral
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Connect and captivate
your target audience