PUBLIC RELATIONS + ADVOCACY
Corporate Brand
Communications
Corporate Brand
Communications
Employer Branding
Employer Branding
Crisis and Reputation
Management
Crisis and Reputation
Management
Consumer PR
Consumer PR
Advocacy
Advocacy
Spokesperson Profiling
Spokesperson Profiling
Analyst Relations
Analyst Relations
Communications
While you might have done brilliantly in designing and delivering a product or service, the equity of your business is reflected in how you position your brand. Well-crafted corporate brand stories, combined with marketing campaigns can influence higher sales and customer loyalty for your product or service and reinforce credibility amongst your customers, channel partners, financial analysts, investors, and employees.
At Gutenberg, we bring extensive experience working with large corporates and emerging businesses to tell their stories with the most compelling narratives.
With our Corporate Brand Communications solutions, you can:
WE HELP YOU ELEVATE YOUR BRAND IMAGE AND TELL YOUR STORY EFFECTIVELY.
Retaining and attracting talent is key to the success of any business. Storytelling aligns with the human resources function’s recruitment, talent management, employee engagement, and training objectives.
Gutenberg’s employer branding strategy focuses on current and potential employees—highlighting your values through your work. We audit your organization’s best practices, culture, and workplace benefits. We identify your differentiators as an employer brand and shape your narrative as a preferred employer.
With our Employer Branding services, you can:
EMPOWER YOUR EMPLOYER BRAND: ATTRACT & RETAIN TOP TALENT.
Management
During a crisis, communication requires both urgency and transparency. We specialize in helping you navigate a crisis and in keeping you aware of when it is most likely to emerge. Our team understands the value of research into industry trends and applies the findings of data-driven analysis to help you see a pattern in the changing needs of your investors, competitors, and employees with the larger shifts and trends shaping your business.
At Gutenberg, our respect for business ethics makes us the best team to handle a difficult job. We also have extensive experience preparing and issuing holding statements, press conferences, TV interviews, embargoes, and exclusives, and we organize each with a keen sense of timing.
With our Crisis Communication services. You can:
WE TURN A CRISIS INTO AN OPPORTUNITY FOR POSITIVE REBRANDING.
The value of a brand or brand equity is influenced by customer loyalty. This is shaped by sustained marketing interventions, third-party media endorsements, and a compelling product or service range. Consumer branding using editorial channels and influencer engagement programs also helps build your brand effectively.
Gutenberg’s immersive storytelling builds a positive perception of your products and services, and helps clients build brand awareness and engagement with their target audience. Our team of experts leverages a wide range of tactics, including media relations, influencer partnerships, social media campaigns, and events, to create a strategic, integrated approach that resonates with consumers and drives business results.
With our Consumer PR services, you can:
BRING YOUR BRAND TO LIFE AND CONNECT WITH YOUR CONSUMERS IN MEANINGFUL WAYS.
Consumers and influencers impact how we create and sell solutions or promote a cause. Therefore, how you engage with consumers and interest groups becomes critical to your brand’s success. The same holds good for engagement with other private and government partnerships, with the ecosystem endorsing your narratives through different storytelling platforms.
At Gutenberg, we help you build and cultivate an advocacy program in a creative and immersive manner. We begin your advocacy program with in-depth research on your idea, concept, or category and its potential to transform society. We leverage this research to build your stakeholder persona, core messaging, and communication channels to reach your audience with maximum impact.
With our Advocacy services, you can:
ELEVATE ISSUE ADVOCACY WITH THOUGHT-PROVOKING CONTENT.
SPOKESPERSON PROFILING
Your spokesperson’s influence is crucial to any company’s marketing strategy, with thought leadership as its cornerstone. Thought leadership positions brand reputation high amongst the target audience, presents your brand ahead of the competition, and elevates your executives as visionaries.
Gutenberg works with you to create and curate content that showcases your executives’ expertise and thought leadership in your industry, while aligning with your brand’s messaging. We also evaluate the impact of your executive branding program, tracking metrics such as media placements, audience engagement, and brand sentiment. Whether it’s through social media, trade publications, or speaking opportunities, we help you to build a comprehensive executive branding strategy.
With our Spokesperson Profiling services, you can:
PARTNER WITH US ELEVATE YOUR SPOKESPERSON’S INFLUENCE.
Analyst recommendations serve as one of the most impactful levers for B2B (business-to-business) and technology brands to garner media coverage, influence purchasing decisions, affect investor response, and lead industry conversations. Establishing relationships and setting up briefings with analysts from independent research and consulting firms provide your company with opportunities to feature in industry research reports, which are valuable assets in building influential media collateral.
At Gutenberg, our focused analyst relations program involves managing engagement throughout the year with insightful discussions. These are wide ranging, and cover shifts in industry trends, forecasts, and updates on the product roadmap, sales deals, and go-to-market strategy.
With our Analyst Relations services, you can:
