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US-INDIA STRATEGIC PARTNERSHIP FORUM
Digital marketing campaign positions USISPF as a dependable partner for strategic dialogue on the US-India Business Corridor.
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$450MIncrease in market Cap since rebrand
MPHASIS
Multi award-winning integrated marketing campaign transforms brand Mphasis, a Blackstone portfolio company boosts market cap from 1bn to 4bn.
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DIGITALOCEAN
Show-stopping PR event crafted for launch of New York stock exchange-listed DigitalOcean in the UK market.
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SALESFORCE
Thought leadership and employer branding led marketing campaign helps launch Salesforce Center of Excellence.
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RED HAT
Strategic marketing campaign led to the growth and scaling of Red Hat resulting in its acquisition by IBM for $34bn.
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BLACK & VEATCH
Performance marketing campaign establishes Black & Veatch as a leader in construction engineering resulting in 200+ business opportunities.
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Over 4000 Unique Event Led Coverage Pieces
NOBEL LAUREATE KAILASH SATYARTHI’ CHILDREN FOUNDATION
Award-winning PR campaign for 'Bharat Yatra' against child abuse in India spurs anti-trafficking bill clearance and aids global '100 million for 100 million' campaign.
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MINISTRY OF FOOD PROCESSING INDUSTRIES
Multi-channel social media campaign for the Ministry's World Food India event attracts international participation and MOUs worth $18bn.
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360Products Sold On Amazon In Single Day
STREAX PROFESSIONAL
ROI-focused digital marketing campaign elevates Streax to a premium hair styling brand among stakeholders reaching 257 million people.
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MPHASIS
DIGITALOCEAN
SALESFORCE
RED HAT
BLACK & VEATCH
NOBEL LAUREATE KAILASH SATYARTHI’ CHILDREN FOUNDATION
MINISTRY OF FOOD PROCESSING INDUSTRIES
STREAX PROFESSIONAL
US-INDIA STRATEGIC PARTNERSHIP FORUM
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OUR INSIGHTS+ PERSPECTIVES
Conversion UX for Enterprise Tech: Designing with Buying Committees in Mind
How GEO Targeting Improves Lead Quality in Enterprise Campaigns
How Predictive Analytics is Reshaping B2B Lead Scoring in the Tech Sector
Generative SEO & GEO Ranking Factors: How to Win Local Search in 2025
How Instagram’s New Activity-Based Ranking Could Impact Your Brand Strategy
The Shift Toward Verticalized Messaging in B2B Tech: Why Industry-Specific Content Wins
Breaking Through Vendor Fatigue in B2B Tech: Brand Positioning that Sticks
Scaling Tech Partnerships: The Role of Marketing in Channel Ecosystems
Optimizing Landing Pages for B2B Tech Conversions: Best Practices and Examples
Account-Based Marketing for Tech: Precision Targeting of High-Value Clients
The Art of the Follow-Up: Nurturing Tech Leads into Loyal Customers
Mid-Funnel Marketing Strategies for Tech Brands Using Meta
Programmatic Advertising in Tech: Smarter Retargeting Strategies That Drive Conversions
The Power of Google Search & Display for Reaching High-Intent Tech Buyers
The Rise of Interactive Content: Engaging Tech Buyers in a Cookie-less World
Cybersecurity Marketing Strategies That Win Enterprise Clients
Building Cybersecurity Marketing Trust: Moving Beyond Fear-Based Strategies
The Power of Personalization at Scale: How AI-Powered Tech Marketing Drives Campaigns
Navigating the “Messy Middle”: Optimizing the B2B Tech Customer Journey in 2025
Short-Form Video for Tech Executives: Capturing Attention in a Scroll-Heavy World
OUR
INSIGHTS+
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BLOG
Conversion UX for Enterprise Tech: Designing with Buying Committees in Mind
Enterprise tech purchases are rarely solo decisions. This blog explores how to design UX for B2B tech websites with buying committees in mind. It covers key principles for conversion optimization, aligning the enterprise user journey with stakeholder needs, and creating high-impact digital touchpoints that drive action.
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BLOG
How GEO Targeting Improves Lead Quality in Enterprise Campaigns
GEO targeting for enterprise campaigns helps improve lead quality by aligning messaging with regional context, filtering out low-intent traffic, and focusing spend on high-performing zones. This blog explores how enterprises can use location-based marketing to drive better results through a more targeted campaign strategy, while also supporting SEO and generative engine performance.
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BLOG
How Predictive Analytics is Reshaping B2B Lead Scoring in the Tech Sector
This blog explores how predictive lead scoring is changing the way B2B tech companies qualify and prioritize leads. It breaks down the role of AI-based scoring models, behavioral scoring, and intent data scoring, and explains how these tools improve B2B lead prioritization using actionable insights and automation.
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BLOG
Generative SEO & GEO Ranking Factors: How to Win Local Search in 2025
Generative Engine Optimization (GEO) is reshaping how search results are ranked by factoring in location-based signals. This blog explores key geo ranking factors, practical optimization tips, and why GEO is now a critical layer in modern Search Engine Optimization.
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BLOG
How Instagram’s New Activity-Based Ranking Could Impact Your Brand Strategy
Instagram is evolving again, and this time with an activity-based ranking system that may significantly affect your brand’s visibility. As of July 2025, the platform will place more emphasis on how users engage content over time. For marketers and content creators, adapting to this shift means rethinking everything from posting frequency to engagement tactics.
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